1. The Business Clinic

Our team of experts are keen to collaborate with you to learn your aspirations, the market dynamics and internal readiness, and then equip you with the tools, strategies, and mindset needed to thrive on challenge, growth, and accomplishment.

Business Case / Community Development Studies

Are you in search of lucrative business in Ethiopia or need to make sure feasibility of investment for your new or expansion projects? Please be aware quite high number of businesses end up with disappointments for among other not proper understanding of the business, the market, the environment and the profitability formulas

We develop a business / development cases to help you make informed decisions on optimum investment, profitability and roadmap to success. The advisory service can extend from requirement definition to project design, implementation to monitoring and evaluation.     

Investment Analysis and Portfolio Strategies

Constant Change is Constant Opportunity. The Ethiopian Capital Market has been born with a glimpse of hope for retail and professional investors. It created venue where funds are exchanged between buyers and sellers of financial assets. Are you ready to grab that opportunity?

Bear in mind however that like any investment, financial securities pose huge risk. For those with do-it-yourself mentality without much of the required skills or just like to imitate others without solid validation, the risk mounts.You do not want to series mistakes, do you?

We are here to support you make informed decision whether to merger or acquire, or invest in a company, lend to it or joint venture. We have ample knowledge of the local environment, the industries, theoretical foundations, tools and know-how to do the job well for you.

Here is how we approach the consulting: We do client assessment, financial analysis and modelling, risk profiling, investment strategy development, portfolio construction and valuation.

Market Analysis and Research Service for Greater Insight

• • The Barometers – VOC, CSAT, NPS, CES, CSS, Loyalty Index, Marketing effectiveness and Efficiency,

Are you in commoditization trap? As consumers’ preferences and behaviors change it can become difficult to understand precisely what motivates their buying decisions. Elements of Value provides a robust, deeply researched framework that helps you assess the many objective and subjective criteria that influence consumers’ choices. That clear-eyed understanding enables you to invest in innovations that differentiates your offering from the crowd.

Although value ultimately lies in the eye of the beholder, that doesn’t mean the value is unknowable. Universal building blocks of value exist, and leading B2B and B2C businesses are built on them.

Based on more than 30 years of research, we’ve identified dozens of distinct elements of value and quantified their linkages to growth, customer loyalty, market share, pricing and revenue.

If you venture with us for your research efforts, we will help you navigate for innovatiion in your offering, product differentiation, revenue growth and advocacy.

Our team of experts are available for you to do research activities on your behalf

Steps we follow:

• Identify the relevant points of interaction with your customers to determine the “moment-of-truth.”
• Design contact point-specific measurement methods to improve the validity (e.g. Net-Promoter-Score, )
• Analysis your entire customer journey to identify customer satisfaction and revenue potentials
• Make gap analysis (actual vs. target) to derive and prioritize measures
• Create action areas and a roadmap to efficiently implement measures
• Establish an overarching governance process to anchor measures in the organization

Market Analysis and Strategies

Success might be slipping your grasp right in front of you without you knowing it. Or you may wonder if your marketing effort is effective or you may experience revenue slowdown or not sure of the current and future market reality and confused of your next move. Market information and insight, if used properly can lead to massive growth and business success.

In collaborate with you we make extensive market research and intelligence to provide you a comprehensive understanding of the context, industry, market and customers.

You may expect the finding to answer questions including but not limited for the following

• Should we enter the new market?
• How should our brand be positioned to increase market share?
• What areas of the business should we invest in order to have the most significant impact on customer experience and thus loyalty and profitability?
• Which touch points on the buyer journey are most critical to success?
• Should we invest in the development of a new product or service?
• Using ASDAC model, we help in guiding you to craft a marketing plan, winning strategy, execution and control. We help you decide on your segment, targeting and positioning.
• For established companies in Ethiopia, based on widely accepted analytical models, we evaluate your market share, the drivers, and SWOT of your company. We help you gain competitive edge – help you ride on the competitors’ strengths; work on their weaknesses to gain; avoid the identified threats, and invest in the opportunities. For startups or those who intend to diversify, we help you craft a market entry strategy

Brand Development

Whether you are startup or established brand, we guide you to shape your brand’s identity, values, and personality to resonate with the target audience.

Knowledge is power – together with you we will do the following activities to get you the right information and insight

• Conduct detailed market research to grasp the needs, preferences, and behaviors of potential customers. This analysis is crucial for tailoring marketing efforts and creating a brand that resonates with its audience.
• Do competitor analysis, identifying market gapsand opportunities for differentiation. This helps in crafting a unique value proposition that sets a brand apart in a crowded industry.
• Positioning strategies are the art of carving a unique space for a brand in the consumer’s mind. We will help you develop a clear, compelling brand positioning that aligns with their business strategy and enhances their brand image.
• Every brand has its unique DNA, a combination of core values and attributes that define its essence. We will work to articulate and refine this DNA, ensuring it aligns with the company’s vision and resonates with customers.
• Just like people, brands have personalities. Whether it’s friendly, authoritative, or innovative, a well-defined brand personality helps increating a strong connection with the audience. We will assist in defining and expressing this personality across all brand communications.
• Effective branding is about storytelling. It’s how brands communicate their values, mission, and vision to the audience. We will help in crafting compelling narratives that not only inform but also engage and inspire the audience.
• A brand’s name and tagline are often its first impression. We will help you expression to develop memorable and impactful names and taglines that encapsulate the essence of the brand. The visual identity, including the logo, color palette, and typography, is a critical aspect of a brand’s overall image. We will ensure that the visual elements align with the brand strategy and appeal to the target audience.